Betterforit Dome

During the Nike Women Betterforit campaign, we created an immersive outdoor activation in Philippines – Manila to celebrate the victory moments of all marathon finishers. We built a 21m x 10.5m dome as the canvas and projected with immersive visuals animation in 360 mapping. Before the race, we gave all the registered runner a RFID in order for us to track their position, we then pre-download their Instagram’s images of them training to be betterforit. Once the runner finishes the race and steps inside the dome, the system will know exactly who are inside the dome. An interactive photo booth will be installed outside the dome for them to take a memento photograph with their pledge. All the memento photos will be used inside the dome to show them have become betterforit.

Client: Nike
Agency BBH Singapore
Location Manila
Partners Future Deluxe
Jack Morton
Vortex Immersion