Building Hack

Real time vertical race.

Nike Building Hack

During the first Nike BajakJKT Campaign in Jakarta, we hijacked a tall building and transform it into an interactive vertical race. Jakarta is a very challenging city for people to run due to the daily heavy traffic, we figured if forward is not an option then we make use of upward. We invited runners to do the vertical race with the live racing results been projected on the building so the whole city people can watch the race. We gave each runner a RFID tags so that we can track on which floors are they, how fast they are running and the fastest runner of the time.

Client: Nike
Agency: BBH Singapore
Location: Jakarta
Partners: Arstic
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