Eye Arts

Transform your Iris into an artwork.

Estee Lauder Eye Art

To help launch the new Ester Lauder eye care product, we created Interactive installation – Eye Arts that allows the user to scan their iris and generate a unique artwork. The artwork will be generated based on user’s iris color, texture, and different size through custom build algorithm. The user will be asked to choose their favorite beauty quotes from Ester Lauder to goes along with the artwork. The results will allow users to share on their social networks.

Client: Estee Lauder
Agency: BBH Singapore
Location: Beijing, Shanghai, Hong Kong
Partners: Arstic