Eye Arts

Eye art is an interactive installation that allows user to generate an unique social post artwork based on their iris. Users will be asked to scan their eye on an iris scanner, based on their iris color, texture, and size, the algorithm will generate a beautiful “eye art” with their selected quotes of beauty. The output of the installation is an unique social post of the user which encourage them to share on social media with the new launch product.

Client: Estee Lauder
Agency BBH Singapore
Location Beijing, Shanghai, Hong Kong
Partners Arstic