Nike Hypervenom

To launch Nike’s new “Hypervenom” in Thailand, we created the world’s largest interactive football game. We put people in the shoes of their football heroes, literally, in a fully immersive experience utilizing motion tracking and wrap-around projection mapping. We asked them to shoot the designed moving target on the wall before the spotlight reach them, they will have response faster over time in order to keep the score up

Client: Nike
Agency: BBH Singapore
Location: Bangkok
Partners: Future Deluxe
Jason drew