LBJ shoeboxes

We created a Limited Edition packaging for Lebron’s newest release. We commissioned Maya Carandang, Filipino artist behind our viral Lebron mural, to illustrate. Inspired by LBJ’s signature ‘block’ — that sealed their championship and built his legend—we used the 50 boxes as “Building Blocks” that literally build a giant box. The giant box, made out of three layers of boxes, went on display Box at Titan, the most trendy sneakers boutique/barber shop in Manila.

Client: Nike
Agency BBH Singapore
Location Titan Store, Manila
Artist Maya Caran Dang