UV Photograph

With the launch of Vaseline New SPF 30 sunblock product, we built this UV photograph experiment to create an awareness of sun damaged to the skin. We setup a UV photo booth in Bangkok and inviting passengers to walk into it. Inside the photo booth, 2 different photographs of the passenger’s skin will be taken, one with the normal light and one with the UV light. The comparison results will then be displayed on a large screen TV to show them how dangerous is the sun damaging to our skin if we don’t do protection.

Client: Vaseline
Agency BBH Singapore
Location Bangkok
Partners Black Sheep Live Studio